Token Sale

Zrcoin: Crypto-tokens backed by a zirconium oxide factory

Project Description

Zrcoin will be a Waves platform meta-token backed by the production of zirconium oxide (ZrO2)–a valuable industrial input most commonly derived from zirconium sands. Proceeds earned from the token sale will be used to construct and outfit a factory in an industrial center of the Ural region of Russia. The team estimates that their first factory will be able to produce 400 tons of ZrO2 per month. Russia’s domestic annual demand for ZrO2 is about 150,000 tons, according to the Zrcoin FAQ.

Zirconium dioxide is used in a variety of commercial and industrial applications. It has the highest melting point of any of the ceramic metals, so it is often used in the linings of high temp furnaces as a refractory material. Zirconium dioxide is most commonly associated with ceramic kitchen knives but it can also be used in dentistry, ceramic glazes, and in other applications.  

Proprietary technology

Vitaliy Merzlayakov and other members of the Zrcoin team have developed a new method of producing ZrO2 that recycles industrial waste products that are cheaply and readily available. The resulting synthetic zirconium oxide concentrate is least 66 percent pure and ready to be used in refractory materials without further modification.

What is the token being sold?

The object of the token sale is the Zrcoin (ZRC) which grants its holder a portion of the profits earned by Zrcoin LTD. Starting 8 months after the crowdsale, Zrcoin LTD will begin a buy back program from token holders. Each month, at least $400,000 will be allocated to buyback ZRC from token holders at a 5.5% increased rate compared to the crowdsale. Token holders will receive their buyback in the form of BTC. The buyback period will last twelve months. Each month the amount of funds allocated for buybacks will increase.

Token holders also have the option of trading in their ZRC for zirconium oxide at rate of one kilogram per coin. Tokens will also be tradable on the Waves platform and on other cryptocurrency exchanges following the crowdsale. Eventually Zrcoin LTD plans on going public and offering shares in a traditional IPO. At that time, ZRC tokens will be redeemable for shares.

The token sale is being operated by Lagata Logistics ltd., a U.K. based consulting firm that will also hold on to sale proceeds and audit Zrcoin ltd’s use of funds. According to their terms of agreement, U.S. citizens and residents will not be permitted to participate in the sale.

What is the project status?

Zrcoin LTD is incorporated in Russia. Their proprietary production method for producing ZrO2 from waste materials is fully developed and tested. Zrcoin’s FAQ claims that they have third

party validation of the quality of their product from the Ural Federal University Institute of New Technologies. Zrcoin’s product also has backing from the ‘MISiS’ National University of Science and Technology ‘Tseolit’ Research and Development Centre, where team member Vitaliy Merzlyakov is the CEO.

According to the Zrcoin FAQ page, a number of companies have expressed interest in purchasing their product at total volumes exceeding 1,000 tons per month. These companies include:

  • RHI–a Russian based manufacturer of glass and cement
  • VGH–a German metallurgical services firm
  • Magensit Group, JSC–a Russian refractory plant
  • Dinur, OJSC–a Russian refractory plant
  • Bacor, Research and Development Centre
  • PK-2, CJSC–a Russian based wire manufacturer

Competition and Challenges

Zrcoin will have to compete with global producers of zirconium oxides. Most producers refine their products from mined zirconium sands; however a number of firms in the United States recycle zirconium scrap to produce ZrO2 industrial products.

According to this report by the USGS Mineral Resource Program, the price of Zicron products has fallen by more than 50% since 2011, but has remained steady at $1,050 per metric ton since 2013. This would suggest that the $2,800 per ton price tag that Zrcoin estimates for their product is on the optimistic side. However, the USGS report’s findings are based on U.S. markets. The market conditions in Russia might be substantially different to explain this price gap.

Who is the team behind the project?

The Smith + Crown research team has been unable to find much of a digital trail for any of the core members of the Zrcoin team. However, the team did make themselves available for for a lengthy research interview and has been extremely responsive to our requests for information. Additionally, Sasha Ivanov, the founder and CEO of the Waves platform has confirmed his involvement in the Zrcoin project as an Escrow provider. He has also endorsed the Zrcoin project on his twitter account.

According to the bios on their homepage, the Zrcoin team has an impressive amount of experience in the fields of chemical engineering, metallurgy, refractory science, finance, international trade, and risk management. Most of the team members run their own businesses. It’s not clear who will run the day to day operations of the Zrcoin factory.

Together over the course of two years, Vitaliy Merzlayakov, Victor Kochetkov, and Yevgeny Panov developed Zrcoin’s production methods.

  • Vitaliy Merzlyakov is a chemist with multiple patents and 12 years of experience in the refractory period. There is a video of him on youtube explaining the Zrcoin project.
  • Victor Kochetkov as 37 years of experience in the field of metallurgy. He is the head researcher in a metallurgy laboratory in Ekaterinburg, Russia.
  • Yevgeny Panov is a process designer in the refractory and metallurgy fields with. He previously developed methods of recovering chrome oxide concentrate from scrap materials.
  • Vadim Sychev an economist by training and has extensive experience exporting metal containing materials worldwide.
  • Andrei Nikonorov is a specialist in the field of financial analysis and an expert in the field of mergers and takeovers.

Token Details

Role of token: Profit sharing through a buyback program
Token supply: Proportional to token sale contributions
Distributed in ICO:      100%
Emission rate: No new coins created
Blockchain: Waves Platform

ICO Details

Bonus schedule:

Sale period: May 11th, 2017 to June 9th, 2017
First price: $1.4
Token distribution date: One week after token sale ends
Minimum investment goal:      $3.5 million
Maximum investment cap: $7 million
How are funds held: Multisignature escrow account
Production start date: 8 months after token sale
Bonus schedule:
Day      Price
1       $1.40
2       $1.44
3      $1.46
4      $1.47
5-6      $1.48
7-13      $1.50
14-20      $1.53
21-26      $1.54
27-30      $1.55

Official Resources


April 23, 2017 at 10:32 am, Dimitri said:

“However, the team did make themselves available for for a lengthy research interview and has been extremely responsive to our requests for information”
So what extra information did you get?
What you are posting is info one can find in their page.


April 24, 2017 at 4:58 pm, Weston Anderson said:

> Hi Dimitri, thanks for your question.

When we questioned the team about their experience, their responses were consistent with what is written on their website. We had a candid conversation with them about the challenges of doing due diligence about Russian teams. Many social media sites that we would normally use to verify information about teams (LinkedIn, Twitter, Facebook, Github etc.) are either blocked in Russia or not widely used. In general there is a less open internet in Russia and a less open culture about putting personal information on the internet, compared with the States.

Regardless, we think that more transparency is better when it comes to teams. We’ve strongly encouraged them to provide more information. If any new information comes out, we’ll update this profile accordingly.

Thanks for reading. If you have any other questions or concerns we’d be glad to hear them.



April 24, 2017 at 5:30 pm, ICO DNA said:

> Hi Weston, one of the things S+C can do is to write to VGH AG and RHI AG to verify their willingness to buy this particular concentrate at this particular price. You can download the chemical composition paper and attach it to your emails.

RHI AG have their own project for reusing spent refractory materials, but the email address of the main scientist has been spammed out of existence. His former associate is in the U.S. now, they wrote a couple of papers on the subject matter together. I guess he would be able to comment on ZrCoin concentrate or at least ask the RHI guy to contact you.

As a backup – there are several companies in Europe recycling spent refractory bricks, they produce their own concentrates. You could write to them and ask them to compare ZrCoin product to what they have in stock in terms of price and quality.

I’d post all the links here but your comments form is url-allergic. If you are interested, PM me on Twitter or use my email address from the form.

BTW. I cheated in my report. I found someone really, really high-level from the industry and they just had a look at my request and came back with all the data I wanted.


April 24, 2017 at 3:50 pm, ICO DNA said:

ZrCoin FAQ was created solely as response to my post which outlined the challenges for the project. I cannot provide the direct link to that (yet again) thanks to your web-site setup. Just Google “ico dna zrcoin”. There is now part 2 which, in turn, responds to their FAQ and the challenge to provide “constructive serious notes”.


April 26, 2017 at 7:18 am, Bartikus said:

Did I understand this correctly, a US citizen CANNOT buy any ZrCoin on May 11th?


May 01, 2017 at 11:23 am, Tun Bastian said:

Do I understand it right? $1,050 per metric ton of ZrO2 is the stable price since 2013 and the factory estimates to sell at $2,800 per ton, which means more than double price? You call that the “optimistic side”, but it makes me very pessimistic…


May 01, 2017 at 1:12 pm, Li huan said:

This prices is not Synt Zro2, that offering by You can not compare. The price depends on other things not only % of zirconium. Cheap zrco2 are using for a ceramics, expensive for refractory materials. >


May 01, 2017 at 1:31 pm, Weston Anderson said:

> Hi Tun,

That’s right. However, much of the price data about zicron products is proprietary, so it’s difficult to determine what the price is for specific products in specific industries.

That being said, the Zrcoin team has not provided specific justification or 3rd party verification for the $2,800 price tag.

Thanks for reading. If you have any other comments, please let us know!



June 04, 2017 at 1:03 am, Robert L said:

How could you stop Americans from purchasing the tokens. When using crypto currency and an email address to secure them?


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