The Basic Attention Token (BAT) will be an ERC20 token exclusively used by Brave Browser, an open source web browser that automatically blocks ads and trackers. Brave Browser was founded Brendan Eich, the former CTO and CEO of Mozilla.
In September, 2016, Brave announced the integration of a Bitcoin micropayment system that allows users to reward web publishers for producing content they support in exchange for an ad-free browsing experience. The BAT token will extend the use of micropayments on the Brave Browser by allowing users to collect rewards from advertisers for engaging with marketing content.
Essentially, Brave Browser and BAT will allow users to monetize their attention and personal information. Users will be able to choose how they engage with ads and what information they share with marketers. In exchange, users receive payments of BAT which they can use to subscribe to ad-free browsing services at their favorite websites. There are three anticipated users groups in the BAT economy.
- Advertisers buy BAT to fund marketing campaigns
- Publishers are rewarded BAT based on how users engage with marketing content
- Users are rewarded BAT for interacting with ads and can use BAT to pay for premium access to content or to support publishers with donations.
|Team openness:||Fully transparent|
|Blockchain Developer:||Team includes 16 developers|
|Technical White Paper:||Yes|
|Available Project Code:||Yes|
|Role of token:||Payment rights|
|Token supply:||1.5 billion|
|Distributed in ICO:||1 billion|
|Emission rate:||No new coins created|
|Consensus method:||Proof of Work|
|Sale period:||May 31st 2017 to June 30th, 2017|
|Investment Round:||First public offering|
|Token distribution date:||Immediately distributed|
|Min investment goal:||TBA|
|Max investment cap:||$24 million|
|How are funds held:||Smart contract|
|Minimum Viable Product:||Unclear|