Basic Attention Token Sale: Enabling New Economies in the Web Marketing Industry

Brave Browser and the Brave Attention Token (BAT) aim to enable users to monetize their attention and personal information.

Project Description

The Basic Attention Token (BAT) will be an ERC20 token exclusively used by Brave Browser, an open source web browser that automatically blocks ads and trackers. Brave Browser was founded Brendan Eich, the former CTO and CEO of Mozilla.

In September, 2016, Brave announced the integration of a Bitcoin micropayment system that allows users to reward web publishers for producing content they support in exchange for an ad-free browsing experience. The BAT token will extend the use of micropayments on the Brave Browser by allowing users to collect rewards from advertisers for engaging with marketing content.

Essentially, Brave Browser and BAT will allow users to monetize their attention and personal information. Users will be able to choose how they engage with ads and what information they share with marketers. In exchange, users receive payments of BAT which they can use to subscribe to ad-free browsing services at their favorite websites. There are three anticipated users groups in the BAT economy.

  • Advertisers buy BAT to fund marketing campaigns
  • Publishers are rewarded BAT based on how users engage with marketing content
  • Users are rewarded BAT for interacting with ads and can use BAT to pay for premium access to content or to support publishers with donations.


Project Details

Incorporation status: Unclear
Team openness: Fully transparent
Blockchain Developer:        Team includes 16 developers
Technical White Paper:      Yes
Available Project Code: Yes
Prototype: Brave Browser

Token Details

Role of token: Payment rights
Token supply: 1.5 billion
Distributed in ICO: 1 billion
Emission rate: No new coins created
Blockchain: Ethereum
Consensus method:        Proof of Work

Sale Details

Sale period: May 31st 2017 to June 30th, 2017
First price: TBA
Accepted currencies: TBA
Investment Round: First public offering
Token distribution date: Immediately distributed
Min investment goal: TBA
Max investment cap: $24 million
How are funds held: Smart contract
Minimum Viable Product:        Unclear
Bonus schedule: TBA

Official Resources