Media Protocol allows users to earn tokenized rewards by viewing content from creators or advertisers. Content is embedded as ‘Smart URLs’ which are funded by a token wallet. Media Protocol disintermediates the advertising industry, and provides a transparent way for users to track how and by whom content is funded. CryptoCatnip is the first dApp to use Media Protocol, offering tokenized rewards for viewing cryptocurrency news. The native MEDIA token functions as a payment mechanism within the platform.